work
Sculpture Magazine
PublicationFall 2024The Sculpture magazine redesign aims to elevate design aesthetics, refine content for seamless engagement, and expand its reach to a broader audience. By celebrating the diversity, originality, and creative dialogue that drive contemporary sculpture, this refreshed approach fosters a deeper appreciation for the art form while making it more accessible and inspiring to a global readership.
Vatican Museums
UX/UIFall 2024The Vatican Museums website redesign refines the digital experience by enhancing usability, restructuring information, and creating a more immersive journey for visitors. A refreshed color palette, inspired by the iconic uniforms of the Vatican guards, bridges tradition with modernity, reinforcing the museum’s rich heritage while improving accessibility. This redesign ensures a seamless, engaging, and visually cohesive platform that invites a global audience to explore art, history, and culture with clarity and ease.
Han Kang Book Cover Trilogy
PublicationFall 2024The Han Kang book trilogy design explores the raw emotions and profound themes of her storytelling through bold typography and symbolic imagery. Each cover interweaves Korean and English text, creating a visual dialogue between cultural identity and universal narratives. This redesign not only honors Han Kang’s poetic intensity but also enhances the reading experience by immersing the audience in the delicate yet powerful worlds she constructs.
Treehotel
BrandingFall 2024The Treehotel rebrand reimagines the guest experience by enhancing visual identity, refining brand storytelling, and deepening its connection to nature. Rooted in sustainability and Scandinavian design, this refresh highlights the harmony between architecture and the environment, inviting a broader audience to experience the magic of immersive, elevated stays in the heart of the forest.
Capsule Captain – Capsule Wardrobe APP
UX/UISeptember 2023 – April 2024At Capsule Captain, we exist to empower college male students to embrace simplicity and style with confidence. By facilitating the creation of a capsule wardrobe, we help our users save time, spend wisely, and navigate their daily lives with a renewed sense of self-assurance and minimalism.
Bionade
PackagingWinter 2025The Bionade packaging redesign clarifies its identity as a soft drink, not wine, by incorporating the prominent “O” as a visual cue for effervescence and refreshment. Emphasizing natural ingredients and sustainability, the new design enhances clarity, improves shelf presence, and strengthens the brand’s connection to its organic roots. A refined color palette and bold typography create a modern yet authentic look, inviting a broader audience to experience the vibrant, refreshing taste of Bionade.
Samurai Museum
BrandingFall 2024The Samurai Museum rebrand redefines its visual identity to honor the legacy of the samurai while embracing modern design. By blending historical symbolism with contemporary aesthetics, this refresh enhances storytelling, streamlines communication, and broadens its appeal. The new identity fosters a deeper appreciation for the courage, discipline, and artistry of the samurai, inviting a global audience to engage with their enduring legacy.
Kaonuxu Pineapple Cake
PackagingFall 2023The Kaonuxu pineapple cake packaging redesign brings a heartfelt love story to life through illustration, transforming each box into a narrative experience.
Inspired by the founders’ journey, where a designer gave up his career to learn how to make pineapple cakes for his Korean love. This design allows customers to uncover their story as they open the package.