work
Bionade
PackagingWinter 2025The Bionade packaging redesign clarifies its identity as a soft drink, not wine, by incorporating the prominent “O” as a visual cue for effervescence and refreshment. Emphasizing natural ingredients and sustainability, the new design enhances clarity, improves shelf presence, and strengthens the brand’s connection to its organic roots. A refined color palette and bold typography create a modern yet authentic look, inviting a broader audience to experience the vibrant, refreshing taste of Bionade.